Privacy policy

PRIVACY POLICY 

Last updated: March 2026 

This Privacy Policy describes how Maddermarket Antiques (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from maddermarketantiques.co.uk (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the  Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services. 

CHANGES TO THIS PRIVACY POLICY 

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any  other steps required by applicable law.

HOW WE COLLECT AND USE YOUR PERSONAL  INFORMATION 

To provide the Services, we collect and have collected over the past 12 months  personal information about you from a variety of sources, as set out below. The  information that we collect and use varies depending on how you interact with us. 

In addition to the specific uses set out below, we may use information we collect  about you to communicate with you, provide the Services, comply with any  applicable legal obligations, enforce any applicable terms of service, and to protect  or defend the Services, our rights, and the rights of our users or others. 

WHAT PERSONAL INFORMATION WE COLLECT

The types of personal information we obtain about you depends on how you  interact with our Site and use our Services. When we use the term "personal  information", we are referring to information that identifies, relates to, describes or  can be associated with you. The following sections describe the categories and  specific types of personal information we collect. 

INFORMATION WE COLLECT DIRECTLY FROM YOU 

Information that you directly submit to us through our Services may include: 

• Basic contact details including your name, address, phone number, email. 

• Order information including your name, billing address, shipping address,  payment confirmation, email address, phone number. 

• Account information including your username, password, security  questions. 

• Shopping information including the items you view, put in your cart or add  to your wishlist. 

• Customer support information including the information you choose to  include in communications with us, for example, when sending a message  through the Services. 

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features. 

INFORMATION WE COLLECT THROUGH COOKIES 

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar  technologies ("Cookies"). Usage Data may include information about how you  access and use our Site and your account, including device information, browser  information, information about your network connection, your IP address and other  information regarding your interaction with the Services. 

INFORMATION WE OBTAIN FROM THIRD PARTIES 

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as: 

• Companies who support our Site and Services, such as Shopify. 

• Our payment processors, who collect payment information (e.g., bank  account, credit or debit card information, billing address) to process your 

payment in order to fulfill your orders and provide you with products or  services you have requested, in order to perform our contract with you. 

• When you visit our Site, open or click on emails we send you, or interact with  our Services or advertisements, we, or third parties we work with, may  automatically collect certain information using online tracking technologies  such as pixels, web beacons, software developer kits, third-party libraries,  and cookies. 

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies  or practices. For more information, see the section below, Third Party Websites and  

Links. 

HOW WE USE YOUR PERSONAL INFORMATION 

• Providing Products and Services. We use your personal information to  provide you with the Services in order to perform our contract with you,  including to process your payments, fulfill your orders, to send notifications to  you related to you account, purchases, returns, exchanges or other  transactions, to create, maintain and otherwise manage your account, to  arrange for shipping, facilitate any returns and exchanges and to enable you  to post reviews. 

• Marketing and Advertising. We use your personal information for marketing  and promotional purposes, such as to send marketing, advertising and  promotional communications by email, text message or postal mail, and to  show you advertisements for products or services. This may include using  your personal information to better tailor the Services and advertising on our  Site and other websites. 

• Security and Fraud Prevention. We use your personal information to  detect, investigate or take action regarding possible fraudulent, illegal or  malicious activity. If you choose to use the Services and register an account,  you are responsible for keeping your account credentials safe. We highly  recommend that you do not share your username, password, or other access  details with anyone else. If you believe your account has been compromised,  please contact us immediately. 

• Communicating with you. We use your personal information to provide you  with customer support and improve our Services. This is in our legitimate  interests in order to be responsive to you, to provide effective services to you,  and to maintain our business relationship with you.

COOKIES

Like many websites, we use Cookies on our Site. For specific information about the  Cookies that we use related to powering our store with Shopify, see https:// www.shopify.com/legal/cookies. We use Cookies to power and improve our Site  and our Services (including to remember your actions and preferences), to run  analytics and better understand user interaction with the Services (in our legitimate  interests to administer, improve and optimize the Services). We may also permit  third parties and services providers to use Cookies on our Site to better tailor the  services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set  your browser to remove or reject Cookies through your browser controls. Please  keep in mind that removing or blocking Cookies can negatively impact your user  experience and may cause some of the Services, including certain features and  general functionality, to work incorrectly or no longer be available. Additionally,  blocking Cookies may not completely prevent how we share information with third  parties such as our advertising partners.

HOW WE DISCLOSE PERSONAL INFORMATION 

In certain circumstances, we may disclose your personal information to third parties  for legitimate purposes subject to this Privacy Policy. Such circumstances may  include: 

• With vendors or other third parties who perform services on our behalf (e.g.,  IT management, payment processing, data analytics, customer support,  cloud storage, fulfillment and shipping).

• With business and marketing partners, including Shopify, to provide services  and advertise to you. Our business and marketing partners will use your  information in accordance with their own privacy notices.

• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use  of social media widgets or login integrations, with your consent.

• With our affiliates or otherwise within our corporate group, in our legitimate  interests to run a successful business.

• In connection with a business transaction such as a merger or bankruptcy, to  comply with any applicable legal obligations (including to respond to  subpoenas, search warrants and similar requests), to enforce any applicable  terms of service, and to protect or defend the Services, our rights, and the  rights of our users or others.

We have, in the past 12 months disclosed the following categories of personal information and sensitive personal information (denoted by *) about users for the 

purposes set out above in "How we Collect and Use your Personal  Information" and "How we Disclose Personal Information": 

We do not use or disclose sensitive personal information for the purposes of  inferring characteristics about you.

USER GENERATED CONTENT

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for  the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

THIRD PARTY WEBSITES AND LINKS

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should  review their privacy and security policies and other terms and conditions. We do not  guarantee and are not responsible for the privacy or security of such sites, including  the accuracy, completeness, or reliability of information found on these sites.  Information you provide on public or semi-public venues, including information you  share on third-party social networking platforms may also be viewable by other  users of the Services and/or users of those third-party platforms without limitation  as to its use by us or by a third party. Our inclusion of such links does not, by itself,  imply any endorsement of the content on such platforms or of their owners or  operators, except as disclosed on the Services.

CHILDREN’S DATA 

The Services are not intended to be used by children, and we do not knowingly  collect any personal information about children. If you are the parent or guardian of  a child who has provided us with their personal information, you may contact us  using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge  that we “share” or “sell” (as those terms are defined in applicable law) personal  information of individuals under 16 years of age.

SECURITY AND RETENTION OF YOUR INFORMATION 

Please be aware that no security measures are perfect or impenetrable, and we  cannot guarantee “perfect security.” In addition, any information you send to us may  not be secure while in transit. We recommend that you do not use unsecure  channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

YOUR RIGHTS AND CHOICES

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your  request as permitted by law. 

• Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in  which we use and share your information. 

• Right to Delete. You may have a right to request that we delete personal information we maintain about you. 

• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

• Right of Portability. You may have a right to receive a copy of the personalinformation we hold about you and to request that we transfer it to a third  party, in certain circumstances and with certain exceptions. 

• Restriction of Processing: You may have the right to ask us to stop or  restrict our processing of personal information. 

• Withdrawal of Consent: Where we rely on consent to process your personal  information, you may have the right to withdraw this consent. 

• Appeal: You may have a right to appeal our decision if we decline to process  your request. You can do so by replying directly to our denial. 

• Managing Communication Preferences: We may send you promotional  emails, and you may opt out of receiving these at any time by using the  unsubscribe option displayed in our emails to you. If you opt out, we may still  send you non-promotional emails, such as those about your account or  orders that you have made. 

You may exercise any of these rights where indicated on our Site or by contacting  us using the contact details provided below. 

We will not discriminate against you for exercising any of these rights. We may  need to collect information from you to verify your identity, such as your email  address or account information, before providing a substantive response to the  request. In accordance with applicable laws, You may designate an authorized  agent to make requests on your behalf to exercise your rights. Before accepting  such a request from an agent, we will require that the agent provide proof you have  authorized them to act on your behalf, and we may need you to verify your identity  directly with us. We will respond to your request in a timely manner as required  under applicable law. 

COMPLAINTS

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or  lodge your complaint with your local data protection authority.

WHERE YOUR DATA IS STORED 

Our website is powered by Shopify. All personal data from Shopify customers in the European Economic Area (EEA), the United Kingdom (U.K.), and Switzerland is  initially processed by Shopify International Limited (Ireland). Shopify affiliated  entities and third-party subprocessors help Shopify process personal data.Shopify  dynamically rebalances storage between multiple Google Cloud Platform regions to  ensure that we can offer a reliable and scalable infrastructure that can handle  unpredictable volumes across our entire merchant database. We need to be able to  move data geographically in order to operate our services, and we have  mechanisms in place to do so in accordance with applicable laws and regulations,  including GDPR. 

INTERNATIONAL USERS 

Please note that we may transfer, store and process your personal information  outside the country you live in, including the United States. Your personal  information is also processed by staff and third party service providers and partners  in these countries. 

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual  Clauses, or any equivalent contracts issued by the relevant competent authority of  the UK, as relevant, unless the data transfer is to a country that has been  determined to provide an adequate level of protection. 

CONTACT 

Should you have any questions about our privacy practices or this Privacy Policy, or  if you would like to exercise any of the rights available to you, please call 01603  664514 or email us at info@maddermarketantiques.co.uk or contact us at  Maddermarket Antiques, 18C Lower Goat Lane, Norwich, Norfolk NR2 1EL, United  Kingdom.